3 Reasons NYC FSBO Sellers have issues

1) They don't use professional photos nor floor plan.

FSBO's cheap out and think taking bad photos in the middle of the night will suffice and save them 250 bucks. Also Fsbo's figure, the photos will do it justice, so no reason to have a professional floor plan or even have one at all. (save another 200 bucks) Both approaches create a substandard presence online and create an expectation of poor quality before someone even steps foot in the space, which impacts your sales efforts. Your online presence is your calling card and you want to set the expectation that what you are offering is quality and you yourself as the seller respect the buyers time by presenting all the high quality information they need to make a decision to visit or not. No one wants to waste time or be misled to visit a property that does not fit there needs. Provide the best and highest quality information and you will get the best target audience coming to your apartment or loft.

2) Emotional pricing of an apartment or loft instead of using "in line comps" (sales within your building in the same apartment line or if no exist, "like kind comps" within your building).

FSBO's sometimes are emotional about their home and then look to non related events for pricing cues to back up their faulty logic. For example someone who lived in a high rise coop in Lincoln Square surmised their apartment was worth 4MM since apartments at the condo building 15 Central Park West were selling for over 4000 per square foot. One has nothing to do with the other, as they are totally different buildings and sub markets. You always base price on closed sales within your building and in the same apartment line. If no in line comps exist then you look within your building for like kind sales that have same level of renovation, similar layout, floor position and view. Only when both of these areas are exhausted do you go outside your building for comps but you always compare apples to apples.

3) FSBO's are not objective sometimes.

Not every buyer will love your place, built ins or features and you just accept that and move on, no big deal. FSBO's tend to get caught up on the personal level and take things to heart and try to defend choices or try to force a square peg into a round whole. If the buyer does not care of the interior choices or the apartment does not work for them, you just move on and work on the next buyer instead of trying to make something out of nothing. By trying to force things you waste valuable time and mental effort for no results and exhaust yourself & annoy people.